Develop clarity—gain control—experience significant growth.

Logo of System & Soul with a stylized black and white design

Running an efficient business is hard. Supporting growth and keeping your unique culture, values, and "soul" is even harder. But it's not impossible.

The Six Components of System & Soul

System & Soul (S2) isn’t a rigid formula—it’s a framework custom-fit to your team, giving you structure while preserving your unique identity. With six key components—Design, Cadence, and Score on the “System” side, and Destination, Ethos, and People on the “Soul” side—it blends clarity and culture. True success comes when all six work together in harmony.

Infographic of the System & Soul business framework.

What System & Soul clients are saying:

  • "Culture always mattered to us. That's one reason I like System and Soul because it combines the two. You got the system and you got the culture side of it. And we wanted to ensure that as the business was growing that the people were growing with it. When we did start growing, people felt empowered. They felt like they loved coming to work. They felt like they had clarity around their positions."

    Billy Pierce, CEO, Dalton PHC

  • I’ve been a Vistage chair for 28 years and I’ve seen a lot of strategic planning models. This is the best I’ve ever seen. Simple is sophisticated.

    Richard Bell, Vistage chair and raving fan

  • “I looked at traction and EOS, but the major issue I had with it is that people are way more than 1/6 of my business. System and Soul addresses the reality of how important my people are in building a healthy culture and business.”

    Jeff Velker, Visionary, Retro1951

  • “What I like about the System and Soul Framework is that we really remove the chaos and the complexity of the day-to-day operations. It's a step-by-step process that puts the right team in place."

    David McMillian, President, McMillian & Associates

  • “Doubling in size would have been impossible without the clarity that System & Soul brought to our company”.

    Andrew Louder, Founder, LouderCo

The Implementation Journey

[The journey is designed as a two-year partnership working through the S2 framework and many other tools]

Step 1

Evaluate key areas of growth and strength, and find out if we’re the right fit for partnership

Meet with me to discuss the challenges and opportunities you're facing today and your vision for where you want to go.

Step 2

Gain Clarity & Control [Day 1 Session]

In our first session together, you'll learn tools to help your team execute with greater confidence and have in-depth discussions to uncover areas of ambiguity and misalignment. 

During this first day, you will:

  • -Examine your team for role "F.I.T."

  • -Create a clear, functioning Org Chart and Scoreboard

  • -Establish a weekly meeting cadence

  • -Create a system for solving challenges and sharing opportunities

  • -Develop focus around your top initiatives

Step 3

Gain Clarity & Control [Day 30-31 Sessions]

About a month after your first session, I will host a two-day session focused on unifying the team around the company Road Map.

During these two days, you will:

  • -Articulate the long-term vision and goals of the organization.

  • -Build out your unique "equation" to get your desired culture.

  • -Set a new lens around what differentiates your business.

  • -Clarify the focus and key driver of your business.

Step 4

Every 90 Days

After your first three session days, we will continue to meet together at least once a quarter (some find monthly check-in calls helpful). During these sessions, you and your team will build momentum around crucial habits, work to improve team dynamics, and map plans for the next quarter.

Every 90 days, you will:

  • -Tackle significant obstacles as a unified team.

  • -Set your focus for the next quarter

  • -Work together to build healthier team habits.

Ongoing Coaching

Coaching can go beyond quarterly sessions, with regular touchpoints through biweekly calls, individual coaching, or peer groups. It’s designed for leaders who want to maximize their growth and unlock their full potential—not just in business, but in every area of life. 

Schedule a Conversation